Natasha Singer’s new book “Coding Kids: Big Tech’s Battle to Remake Public Schools” calls into question all the educational technologies we have allowed into our classrooms. Big Tech has not played fair in getting schools to adopt their products, and they are using the same playbook with their new project “Generative AI Chatbots.”
If you have read Gil Durán’s new book “The Nerd Reich,” reading Natasha Singer’s new book “Coding Kids: Big Tech’s Battle to Remake Public Schools” will uncover some critical questions that school leaders have failed to ask before bring technologies like Chromebooks, iPads, and cell phones into their schools and classrooms. Singer effectively captures how Big Tech has captured public schools as their conduit for product promotion and for turning students into consumers of their products.
When I read Durán’s book, I was angry at the arrogance of the tech industry. After reading Singer’s book, the educator in me is even angrier at how they have engaged in purposeful tactics to capture public schools as markets for their products, sometimes to the detriment of those schools and their students. No wonder there is a “screenlash” across this country.
Singer goes as far as to compare Big Tech’s marketing tactics to those used by the Sackler pharmaceutical companies to peddle Oxycontin as the answer all pain, while turning a whole generation into addicts. That’s a powerful indictment of an industry who is more interested in product promotion than what actually benefits students, and we as educators, in our blindness have allowed these companies direct access to our students.
According to Singer, this Big Tech playbook to capture students as perpetual users of their products began with the tactics of Apple and Steve Jobs to get their computers in front of students. Social media companies employed it next, but insisting that being not connected through their products made you irrelevant and out-of-tough. It continued with Big Tech’s efforts to get computer science and coding as a requirement in the curriculum. And now, it continues with a push by Big Tech to force AI into all schools and classrooms because, like all their other products: they are “transformational” and “revolutionary.”
Singer describes this Big Tech playbook very well when these companies shifted from computer science promotion to AI promotion:
“It’s hardly surprising that tech giants were deprecating their computer science programs in schools and elevating AI. Every decade or so, Silicon Valley seizes upon some new tech tool or tech literacy; claims that the newest new thing will revolutionize education; and pushes schools to quickly adopt whatever-it-is. Then, as the new thing becomes entrenched in classrooms, tech boosters often begin pushing yet another urgent new tool or tech subject on schools.” (p. 239)
Singer points out that Silicon Valley pushed computer science and coding from 2013 onward in order to lure students to the lucrative, high-paying programming jobs that they could not fill. They spent millions directly in programming and through their special interest lobby Technet to get states to require computer science for high school graduates.
Now, these same companies are firing programmers left and right in homage to their new product AI and want schools to shift to their new selfish initiative of promoting AI in schools. How could we as educators possibly trust anything they say?
Singer’s book makes it clear that Silicon Valley and Big Tech are as arrogant as ever in their infiltration of public schools in order to market their products, and I might add educator organizations like International Society for Technology in Education are complicit with Big Tech have served as an effective conduit and pipeline directly to teachers and then students for the promotion of their products. We are guilty of shaping our students as product consumers and not critical users and non-users of these technologies.
I was mad after reading Durán’s “Nerd Reich.” The educator in me is even angrier after reading Singer’s “Coding Kids.” I highly recommend that all educators read this one, and I would read Durán too, because both of these together will disrupt everthing you think about technology and educational technology.
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