Silicon Valley Big Tech Innovation Model…
Big Tech engages in the “BIG Search.” This is where the companies search for the next Tech that will capture and enslave and addict users.
Discovery of Next Thing. Big Tech companies find a technology, device that has addiction/enslavement potential. (Variation, sometimes they transform and invention into an addictive technology).
Marketing for Addiction. Tech companies market their product as: a) a must-have tech or you will be left behind/irrelevant, or worse a Luddite, b) everybody is using or will be using, so you will be left out, c) you might as well adopt and adapt because the tech is already changing the world for the better. (NOTE: This is said even if it is not or if its negative consequences are substantial.)
Getting the Ed Institutions On-Board. Tech companies next get educators and Ed Tech involved by getting them “integrate” or “usage-promote” for students. This ensures future and sustainable users and markets for the companies. Also, Ed Tech consultants get a cut of the pie through consultant fees, keynote speaking fees. (NOTE: This is usually done on hearsay and no evidence. Educators who want to do what’s best for students are guilt-tripped until they get on board.)
Maintenance of the Addictive Solution/Technology. Tech companies maintain usage through continued marketing tactics above. They use uncritical acceptance of their product to their advantage. Ed Tech evangelists attack anyone who questions and criticizes. (NOTE: The Luddite Name-Calling Tactic is common.) They market their product as an unequivocal societal good, even as negative consequences stack up.
Big Tech Innovation Cycle Repetition. Tech companies search for more “innovative” addictive tech products. (NOTE: Variation—Big Tech companies buy out other technologies by small new companies and repeat the process above.)
As an educator what is most worrisome is the uncritical, entanglement of Ed Tech with these companies. This forces educators to subject students to these technologies uncritically.
Educators are expected to sanitize and Tech-wash these products by Big Tech and the Educational Establishment.