US Department of Ed's Ed Tech Guidance Proves Screen Bans and Screen Limits Just Might Be the Best Tool Parents and Educators Have

There’s a lot of hype by Ed Tech about the new “guidance” offered by the US Department of Ed about technology. Too bad it’s mostly nonsense, and more helpful to ed tech companies than parents, teachers and the students.

One thing missing from the US Department of Ed's new Ed Tech guidelines is an admonishment of tech companies who purposely engineer their products for "screen time" maximization, or what is otherwise known as "engineered addiction."

This is one reason alone for continuing to insist that "screen time limits" may actually be the only tool parents and educators have to counter this problem. 

The US Department of Ed, which I am not sure I would expect much from a department headed by a former WWE professional wrestling executive, fails to point out that tech companies should not have as a goal screen time maximization.

The problem is that tech is purposefully addictive. Cells phones are designed to be the center of attention with their beeping, buzzing, instant notifications. Social media apps are designed to distract users and keep them distracted.

Technology companies need to remove engineered addiction from their designs.

I've been stepping back to 2022 and reading Max Fisher's book "The Chaos Machine" and Fisher points out that Silicon Valley's playbook, whether its Google, Apple, Facebook, Instagram, or TikTok, is to "track and manage users' screen time.

That is the problem with tech in general and Ed Tech specifically. It’s machines of manipulation.

The only tool parents and educators have against this playbook are "screen bans" and "screen limits." Breaking the allure is the one tool that works.

Our goals as educators should not be to preserve screen time for tech companies; it should be to engage students in such a way that the answer to everything does not involve reaching for a device.

Screen Bans Should Be Embraced as an Opportunity to Think Outside the "Technology-Always-Has-The-Answer Box"

Screenbans in schools is an opportunity for Ed Tech and educators, not a threat.

Why? Because it is an opportunity to disrupt the tech-solutionism that has obsessed educators since the PC entered the classroom.

Tech-solutionist see technology as the "always-answer" to every problem.

This thinking places educators in a "Technology-Always-Has-The Answer" box where every problem has a tech solution. That turns into technology-obessiveness.

Despite what the Ed Tech marketers have promoted, they have not been promoting "thinking-out-of-box"; they have been promoting only thinking in their box. 

Screenban discussions and talk moves the thinking outside "technology-always-has-the-answer box” to a universe and world of options out there. Not every problem has a tech solution. 

Screenbans are disruptive of the Ed Tech status quo with its tech-solutionist answers. That’s the reason for their concerns.

Educators should take advantage of this time and de-center technology and place it among the other tools in the toolbox and reach for it when it solves a problem, not spend all their time looking for problems to solve with tech!

Ed Tech Does Not Always Have to Be Revolutionary: It Just Has to Work!

 Educators don’t always adopt Ed Tech to “revolutionize” or “change” anything. A tool doesn’t have to transform the work to be effective.

Sometimes you adopt a new technology to facilitate and help do what you are currently doing, not disrupt; not transform; not change anything.

The mistake often made by Ed Tech is thinking that their product must “revolutionize” or “transform” and that’s their marketing story.

The truth is, there are times when no change is needed other than having a tool that helps you do what you are doing better.

I suspect one of the reasons for the so-called “tech-lash” is because of promises of transformation that never panned out.

But the Ed Tech industry never blames their technologies. It’s always the implementation or the “system” that is rigid and unwilling to change. But, it just might be that the technology does not work, and in some cases it might be harmful.

Have you ever heard anyone in Ed Tech blame technology? I haven’t heard that that I recall. It’s never the technology’s fault.  It’s the system, the school, the leadership, the teacher, the student, the parent…never the technology.

But, just maybe, the Ed Tech is garbage. Maybe the company spent a ton of money dressing it up in expensive marketing clothes, and the actual product is junk. 

Ed Tech does not have to always be revolutionary or transformative. Sometimes it just has to help schools and teachers do what they’re doing better. That’s not as big a sell, but it is a solid product.

Why Are All Office Suite Apps Now Garbage? Arrogant Software Companies Think They Know What Features I Want Better Than I Do

What is it with App developers these days? They really do think they know what I want as a user of their product better than I do.

Microsoft Office has been transformed into garbage. Google Docs is trash. Now, Apple has turned Pages, Keynote, and Numbers into slop by adding a ton of crap and trying to charge a subscription for it.

Earlier this year, I trashed Evernote because of their arrogant force-feeding of features down users throats. I had been a user since at least 2011 or so. 

I cancelled my Microsoft Office 365 subscription after being a user since at least 1996 or so.

True to Cory Doctorow, "all office software has been enshittified!"

Software developers have become so darn greedy that they are willing to make their products trash in order to squeeze one more cent from their users.

If this trend continues, I suspect I might even have to revert to pen and paper.

Come on software developers. Stop trying to shove features down users throats and just maintain an acceptable and useable product.

Why Is There Techlash and Screenbans? Perhaps Its Because It's a Problem!

I spoke to a parent of a middle schooler today. Somehow in the discussion technology came up in our conversation.

She said she honestly believed technology has ruined her son. He uses it for play and distraction instead of learning. He is consumed by it. 

Which makes sense, because our handheld tech is engineered for distraction.

She brought up here school's Chromebooks program and how she saw it a detrimental to her son's education. He simply could not handle the "freedom to be distracted."

Before you start blaming the parent, perhaps there needs to be more thought.

This illustrates what we've got wrong with Tech; we assumed it was the answer for all students. We standardized the technology and how it was used. No wonder there's what Ed Tech calls "Techlash"!

Instead of arming ourselves with arguments for Tech, perhaps we should focus on the students. The technology, if it is simply a tool, it does not have to be the tool used in learning. 

Maybe personalizing learning means having students who learn more effectively without tech engaged in screenless activities. Just maybe we can go a day or two, a week or two, or even a course or two without Tech.

The screen ban trend is not a marketing problem; perhaps sometimes the Tech IS the problem.

The Missing Component in Digital Literacy: Critical Examination of Consequences of Our Digital Technologies

When we speak of digital literacy in education, often that notion is about the construction of “good little users and consumers of technology.” Instead, what is needed is a digital literacy curriculum that expands into examining the greater societal and environmental impact of the choices we make in technologies.

In other words, most often, digital literacy accepts the technology as inevitable, and that we have no choice but become users. When our digital literacy efforts do this, they are simply serving up students as consumers for Silicon Valley tech companies. With that, we are complicit in increasing tech company power over us and our world.

A true digial literacy curriculum needs a strong critical component that carefully examines the consequences of our technological choices. For example, in dealing with AI literacy, there needs to be deliberate efforts to provide students with the ecological consequences of the massive energy and water consumption of the data centers needed to power it. With social media, there needs to be deliberate instruction on how social media has negatively impacted our society. With every technology in our lives, there needs to be critical thinking about the use of that technology. In other words, students must be equipped with critical knowledge that empowers them to decide for themselves whether they want to be users of that technology or not.

Ed Tech is solely responsible for this state of affairs. They have instilled within us that technology is inevitable and that it is always the answer to our problems. The job of Ed Tech in education has always been unquestioningly turning administrators, teachers, and students into users.

When digital literacy focuses on a critical examination of technologies and the consequences of their use, you do not have “good little users and consumers of tech”; you have empowered citizens who create a society that decides for themselves which technologies deserve a place in their lives.

Advice to Teachers and School Leaders About Tech and AI from 1969 That Is Still Sound Today

There was an educational technologist who provided sound wisdom about AI and all technology in 1969.

Anthony Oettinger, who was a Harvard researcher, acknowledged in his 1969 book “Run, Computer, Run: The Mythology of Educational Innovation,” that instructional technology could lead to improvements in education.

But…he also provided some words of wisdom that Ed techies have forgotten.

He cautioned that instructional technology can’t be “force-fed, oversold, and prematurely applied.

Ed Tech has never taken that advice and plunged into implementation with every new wave of technology that arrives. Perhaps that’s just another reason that the allure of screenbans is so strong today.

With every new technology since the PC, school leaders and ed tech advocates jump to force-feeding those new technologies through “strategic implementation plans” and “forced professional development” without ever taking the time to critically examine those technologies’ places in schooling, teaching and learning.

Then, school leaders and ed techies move to engaging in the very “oversales” tactics that Oettinger warned about. Propagandistic presentations and sales language like “gamechanger, disruptive, and transformative” are the go-to words in this over-selling tactics before anyone has even really been able to explore the technology. Implementation is treated like a “marketing problem” and not whether the technology is actually useful.

Finally, school leaders and ed techies prematurely apply the technologies in widespread fashion. School leaders want to boast about their schools being 1-to-1 schools, AI schools. Ed Tech consultants want to boast about the number of keynote speeches they’ve made and the hours of PD conducted. This happened with earlier tech and it is happening again with AI. The over-selling has generated the hype without really giving teachers and students and researchers time to examine the technology.

Ed Tech has immediately jumped to the search for proof that they were right about AI’s transformative power without giving the technology any time to develop.

Ed Tech’s problem is that it has never encountered a technology that was NOT disruptive, transformative, or a gamechanger. By default, anything silicon-based that comes along fits the bill.

Ed Tech is more into selling technology instead of critically and methodically examining as well as exploring possibilities.

I end with three things offered as advice to school leaders and teachers that captures Oettinger’s 1969 advice:

-Don’t force-feed the tech through strategic implementation plans and mandated PD. Allow time for small-scale experimentation and even resistance if it arises.

-Don’t oversell or even feel like you have to sell a technology. If the technology is miraculous, it will demonstrate this. If it has no promise then it will show this too.

-Finally, don’t engage in premature application ever! Tech options like AI hasn’t been around long enough to be the salvation of education. Don’t talk implementation. Instead talk about experimentation and exploration. Give the tech time to prove itself.

Oettinger’s advice is not antiquated, but that’s how sound wisdom often is, if we don’t allow the glare and glitter of new technologies blind us.