Ed Tech Does Not Always Have to Be Revolutionary: It Just Has to Work!

 Educators don’t always adopt Ed Tech to “revolutionize” or “change” anything. A tool doesn’t have to transform the work to be effective.

Sometimes you adopt a new technology to facilitate and help do what you are currently doing, not disrupt; not transform; not change anything.

The mistake often made by Ed Tech is thinking that their product must “revolutionize” or “transform” and that’s their marketing story.

The truth is, there are times when no change is needed other than having a tool that helps you do what you are doing better.

I suspect one of the reasons for the so-called “tech-lash” is because of promises of transformation that never panned out.

But the Ed Tech industry never blames their technologies. It’s always the implementation or the “system” that is rigid and unwilling to change. But, it just might be that the technology does not work, and in some cases it might be harmful.

Have you ever heard anyone in Ed Tech blame technology? I haven’t heard that that I recall. It’s never the technology’s fault.  It’s the system, the school, the leadership, the teacher, the student, the parent…never the technology.

But, just maybe, the Ed Tech is garbage. Maybe the company spent a ton of money dressing it up in expensive marketing clothes, and the actual product is junk. 

Ed Tech does not have to always be revolutionary or transformative. Sometimes it just has to help schools and teachers do what they’re doing better. That’s not as big a sell, but it is a solid product.