Sunday, August 30, 2026

When Ed Tech Says a Product Like AI Is Inevitable, Don't Buy It: It's All Marketing

It is imperative that AI companies have their LLMs and Generative AI products be accepted as legitimate. So they working overtime to force-feed this acceptance in education.

It seems they are following an old Big Tech playbook.

The initial thrust is to get your products accepted as inevitable by everyone, especially the field of education.

The inevitability tactic short-circuits any questioning about whether the technology has a place in the classroom. It forces educators and those with concerns to surrender without question.

That same “Forced Inevitability Acceptance Tactic” was used with social media, Chromebooks, and many other technologies and well as ed tech in general.

Now that there are thoughtful people who are questioning the central pedestal on which we have placed technology, the Tech companies are pulling out all the stops to win acceptance of the inevitability of their new AI products.

Thoughtful and critically minded educators should:

-Question every word of every promotion of AI and technology. Interrogate who wins the most with adoption and you can bet it’s not necessarily the students or teachers.

-Never accept research conducted and funded by tech companies and their consultants who stand to gain the most from the acceptance of these technologies. Big Tech is immensely skilled in engaging in this tactic and have the money to back it up.

The screen limits and bans were much more inevitable than the technologies themselves. When products actually cause harms or fail to live up to the promotional blather, thoughtful educators no longer allow these companies to blame the user. Sometimes the tech product does suck.

There is hope as long as educators remain skeptics and do not accept the inevitability argument ever.


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