Showing posts with label Administrators Using Twitter. Show all posts
Showing posts with label Administrators Using Twitter. Show all posts

Thursday, February 20, 2020

A Really Helpful Twitter Tip for School Administrators, Teachers, and Anyone Else

Since I joined Twitter in 2008, I've seen it evolve and transform in ways that I liked and in ways I did not. I've also evolved as a Twitter user and social media user in general. But recently, I really took time to examine my Twitter feed, and I really did not like what I was seeing.

If your feed is perhaps like mine, there were about 8 to 10 people who tweeted so often and prolifically, they dominated my feed. I would scroll down, and see multiple tweets, retweets, and likes from these same people over and over and over again. They were actually preventing me, unless I scrolled through their endless contributions to my feed, from seeing many of the others I follow. It's as if these individuals were "yelling so loudly, they were drowning out all the other voices I've purposely followed.

What did I do to resolve this issue? It was rather simple actually, I unfollowed these feed dominators. I took some time and examined my timeline and observed these shouters and simply clicked the unfollow button.

Now, I've begun to see some of the long lost individuals that I followed that had all but disappeared from my timeline. Like a room with a lot of shouters trying to scream ever louder to be heard, I got rid of the "chief-noise-makers." Now, I can once again see many of those who might have something more substantial to say.

Admittedly, I was once one of those shouters myself. I tweeted, retweeted as fast as I could click the Tweet Button. But with time, I've come to some conclusions about Twitter specifically and social media generally: How can anyone hear anything with all the shouting going on that room known as Twitterverse? I also come to realize that by constantly blasting the world with my Tweets, I really wasn't contributing anything substantial to the conversation, as if such conversations are even possible on Twitter. I really did not have that much substantially to say that required such constant clicking.

Perhaps fundamentally, that's what's wrong with Twitter and other social media. It's more about establishing a "presence" or "being seen" rather than heard, I mean really heard. True conversations happen when you get rid of the shouters, those who dominate the conversation. That's a just enough reason for me to unfollow those bombard my timeline with their tweets, and its reason enough to Tweet seldom but with substance. Maybe, then, we can really and truly connect.

Wednesday, July 4, 2018

Twitter (And Other Social Media): Our Ego-Inflation and Self-Promotion Device

Have you really thought about the nature of social media? Most of us use it. I've even praised it, but lately I have begun to really examine it and its use in my own life. We users of social media often forget that it has specific design characteristics whose purpose is perhaps not what we think.

For example, we have been fond of praising the ability of Twitter to allow us to connect with others. But is being "followed" or "following someone" a "connection?" Or, are we connected simply because the medium, in this case Twitter, has declared us connected? Connection, of course is in the words of the definer. We all have our versions of it, but I can't help but wonder if having former president Barack O'bama as a follower and on my followed list is truly a connection. In my thinking it's not. He and I have never exchanged a word. For all I know, a publicist is the one who made the decision of who ends up on his followed list. That certainly destroys in my mind any thought of authentic connection. If I really want to connect with someone, we certainly have to have more than a declaration from Twitter or a few brief word exchanges in the form of a Tweet. But is connection really the purpose of Twitter?

I really think the purpose, whether we Twitter users ever acknowledge it or not, is unabashedly self-promotion. It is one gigantic ego-inflation device where we can be someone and attempt to break out of our meager corners of the world and try to be a celebrity. Twitter's ego-inflation system is used by us to try to stir the world either up or in our direction. After all, in the United States, we currently have a "Tweeter-in-Chief" who knows too well about its ego-inflation abilities. He uses it as a blaring horn that declares for the world who he is and how great he is. Haven't we all felt a bit that same way when something we've posted on Twitter gets "retweeted" and "liked" many times? Our ego becomes a bit more inflated with each of these.

Perhaps we should give up the race for retweets and likes and more followers. After all, just the idea of these is truly more about us than we think. We wear these like medals. Some even like to remind others in their tweets just how many followers and unfollowers they have. If connecting with others were our true goal, it wouldn't be about the numbers of followers we have, nor would it be about how much of our Tweets echo about Twitterverse. It would be about the depth and authenticity of our relationships and discussions between other people in that world. Instead, we are prodded by this ego-inflation device to post in order to declare loudly what we want the world to see as us, but this "us" is simply a shadow in cyberspace.

What should we then do with Twitter? (Or Facebook, Instagram, etc. for that matter) I am not entirely ready to delete my accounts as Jaron Lanier recently argues in his book Ten Arguments for Deleting Your Social Media Accounts Right Now. That seems draconian to me at this point, but it is worth consideration. Instead, I am going to own up to what Twitter (and social media) is, as I've come to see it. I might even conduct some experiments with it. For example, instead of just playing by Twitter's rules of "retweet" and "likes," I might seek NOT to have my tweets liked and retweeted. It is said that our world does not like to have reality thrown back into its face, so why not use Twitter and other social media as a means to question its created reality? Why not be truly real and post what we really are thinking instead of seeking validation of others through their liking and retweeting of what we have to say? Also, since Twitter seems to be a powerful "self-promotion" device as well as a idea-promotion device, perhaps I can use it authentically in that manner?

Considering the American character, is it really a surprise that social media like Twitter is an American invention? We've long since liked self-promoting ourselves through our own exceptionalist beliefs. We historically throughout our past have had leaders talk about us being a beacon to the rest of the world, a light in a world of darkness. Twitter, no doubt, provides us with a personal mega-horn, or so we think, to shout "What's happening?" in our lives and in our worlds that we think might serve as a beacon for others. But have we really stopped to think, are we really reading all those "tweets" in our timelines? Is anyone reading them? Or if we're reading them, are simply looking for words that also validate our view of the world? Then, because we've chosen whom to follow, these words are like the words of so many cyber-sycophants, only telling us what we want to hear?

Let's perhaps be critically honest and sober about our social media and not get caught in the hype. Twitter is designed with specific characteristics that can make it, not about connecting, but about ego-inflation and confirmation of our own little worlds. It isn't about global perspectives; it's about promoting ourselves and creating the world we ourselves want.

Sunday, February 17, 2013

7 Steps to Optimize Your Social Media Presence as an Educator

In his book, The New Rules of Marketing & PR, David Meerman Scott perhaps captures why a number of us so heavily engage in using social media:

“ It’s fun to blog and tweet, and it makes you feel good to get your ideas out into the world.”

It is fun to blog and tweet, and there is satisfaction that comes from “getting your ideas out there.” But for me real satisfaction comes from making “connections” with other educators and growing my personal learning network. This real satisfaction  also comes from developing an “online presence” that authentically represents who I am. Making personal network connections to learn and interact with other educators is both personally and professionally satisfying, and this is best done when we do so as real people.

Making the most of  social media presence for most educators means one thing: growing and maintaining a strong, vibrant network of other educators. The best way to do this is to optimize your social media presence as an educator. Optimizing your presence, as I see it, is a process of becoming a real person, a real educator on the web. It is announcing to the cyberworld, “I am an educator, and I have something to share!” There are some things you can begin to do now to make the most of social media by becoming an authentic, real person with whom others want to connect.

Here are seven steps to optimizing your presence as an educator on social networks.

1. Just as if you're writing a book or a journal article, when engaging in social media use, know your audience. When engaging in social media for the purpose of connecting and growing your personal learning network, know who want to connect with and make their interests, needs, and wants a consideration in the content your share over those networks. In other words, the content of your Tweets, Facebook posts, Google+ posts, and blog posts do matter if you want to connect with other educators. Posting about what you learned during your last project-based learning workshop might get you connected with another teacher, but posting about your reactions to last night’s Superbowl may connect you with fellow pro-football enthusiasts. Know who want to connect with, and make that the focus of your social media content efforts.

2. Be a “thought leader” as Scott suggests in his book, The Rules for Marketing and PR. If you want to engage fellow educators, provide them with information that is valuable and interesting to them. If you want to engage fly-fishing enthusiasts, post information valuable and interesting to fly fisherman. Be willing to share your ideas and thoughts through the media. Yes, it does make you feel a bit vulnerable, but is that not what leadership is sometimes about? Be a thought leader in the area of education and share your area of expertise.

3. Be real and transparent. Authentic personal learning network connections happen between real people, not people hiding behind fake Twitter names or Facebook profiles. By being who you are on social networks, you don’t risk making others angry and wanting to disconnect with you should they find out you’re a phony. Being real means sharing your experiences. It means being the person and educator in cyberspace that inhabits your classroom or your office. No one likes a phony. Being transparent means not overinflating who you are. It means not hiding anything. Being real and transparent in social media channels makes others feel as if they are conversing with another real person, because they are.

4. Share links and resources. Educators love links and are always "on the prowl" for ideas to make their classroom and teaching run smoother, or their schools operate more effectively. When you find an excellent resource to share, send out the link on Twitter, on Facebook, and Google+.  When you are reading a particularly engaging book, share out quotes, especially thought-provoking ones. I keep my curating tools on standby all the time in order to capture these resources pouring constantly to me from Twitter. If you want to connect and grow your personal learning network, share links and other resources with other educators.

5. Participate in online social media discussions. This means joining a Twitter Chat such as #edchat, #satchat, or #ncadmin. There are quite a few of these occurring during a week’s time. You can probably find one in your main area of educational interest too. Participating in a chat means more than lurking. It means sharing out your thoughts on the topic of discussion. It means engaging a conversation where what you say is limited to 140 characters or less, which means your words are as valuable as gold. Choose them wisely. If you want to connect and grow your personal learning network and optimize your social media educator presence, engage in online discussions with other educators using social media.

6. Make it easy for others to contact you. If both of you connect through Twitter, direct messaging makes it easy. If they can’t contact with you that way, provide an email address on your blog or web page. If you want to authentically connect with other educators, you have to make it easy for them to do so. Providing an email address through which others may contact you might mean you'll get a bunch of junk email, but it is well-worth it. You can delete and dump those junk emails, but if other educators can't connect with you directly, it's hard to have an online presence.

7. Make it easy for other educators to find you. Cross-link all of your social media accounts to your blogs, web site, and other social media accounts. Playing hide-n-seek in cyberspace only frustrates others who are trying to connect with you. They are not going to work hard trying to find you. Use your social media accounts and web presence to make it easy for other educators to find you by cross-linking everything.

It is fun to Tweet, blog, and post on Facebook. And I do get a great deal of satisfaction from “getting my ideas out there.” The greater satisfaction for me, however, comes from connecting and sharing with other educators. I can do that more effectively if I have optimized my personal and professional social media presence. Optimizing your social media presence as an educator is no more than making yourself available and being who you are in cyberspace.

Thursday, December 29, 2011

5 Common Sense Twitter Tips for School Leaders & Educators

Sheryl Nussbaum-Beach writes in her book, The Connected Educator: Learning and Leading in a Digital Age, "We can reach out to our network, harvest the collective wisdom found there, and then bring it back to the school."  Sheryl Nussbaum-Beach is right. There is a great deal of collective wisdom on the web, and those in a position to tap into that network of wisdom and expertise are those who know how to engage effectively in 21st century social networking tools. School leaders who continue to ignore or dismiss this powerful microblogging tool, are literally missing out on an excellent opportunity to join in the collective wisdom of thousands of educators who are already connected. Setting up a Twitter account is rather easy to do, but using it as a networking tool is a complicated process that takes time and effort.

To administrators who have added getting their Twitter account established to their 2012 Things to Get Done Resolution List, I offer these 5 Common Sense Tips to help in that endeavor.

Establish separate Twitter accounts for your personal-professional use and for your school or district.  I realize many administrators and educators establish Twitter accounts using their school name or district affiliation, and that is the only account they use. This practice is not an issue as long as the Tweets generated using this account represent the business and interests of the organization. I prefer having separate accounts for my school and for myself, and I try to make it clear that any Tweeting done with my personal-professional account is not as an agent of my school. I might refer to my school or colleagues occasionally, but my @21stprincipal account is not the official account for my school. My school has its own account, and all communication that issues from that account is official school business. For me, at least, it is an important distinction. Having separate accounts is a way for me use Twitter more effectively.

Establish very clear purposes for each of your Twitter accounts. Once your Twitter accounts are established, it is important to make sure each has its own clear purpose. To be honest, my personal-professional Twitter account, @21stprincipal, came about as I began experimenting with Twitter. I’ve had the account as far back as 2008, and my purpose in setting it up was not to serve as a way communicate in my school role. It was established, at least initially, as a way to experiment with the medium. Its purpose has evolved over the subsequent years to become a way to engage other educators in a professional learning network, and to engage individuals elsewhere in a discussion about education and other issues of interest. My school Twitter account has two main purposes. One is to share events and happenings at the school. It is a communication tool that allows me and my teachers to communicate quickly and easily with the community. Secondly, it is a promotional tool as well. It allows me to promote our school to an ever growing and wider community. My two Twitter accounts serve two entirely different purposes based on my role either as an agent of the school or as an interested educator and individual engaging with others outside of the school.

Engage in meaningful conversations through thought-provoking Tweets. Once you have establish a Twitter account, you have to use it. I would suggest posting more than your current location or what you’re eating for lunch though. Often, being thought-provoking just means posting an interesting quote from a book you’re reading, or a statement made by a public figure. These kinds of statements, or questions, often engage others who comment back. In a short time, it is easy to get caught in a two, three or many-way conversation with other Tweeters. Engaging, thoughtful tweets go a long way in getting you connected with others on Twitter.

Participate in Twitter chats such as #edchat or #leadershipchat. There are actually a large number of events called “Twitter Chats” happening throughout the week, and at different times. To participate in these events, you need only include that chat’s hashtag with your tweet and those in the chat can follow your contributions too. (Here’s a description of hashtags and how they work for those who’ve never used them.) Many Twitter chat events, like the weekly #edchat that occurs every Tuesday at 12 noon and 7 pm, engage a sometimes rather dizzying number of participants, but the fun is in engaging in the conversation, not to mention that once the chat is over, you can obtain a copy of the entire conversation to review later. Twitter chats are opportunities to engage others in conversations that matter to you.

Share your thoughts, resources, and reading with your followers. As I mentioned earlier, thought-provoking tweets are important. But engaging others using Twitter is rather simple. You can use it to share your thinking on the latest reform efforts. You can share some web resources you’ve found. You can share favorite quotes from a book you’re reading. You can even retweet (which means to resend) those tweets that you find useful or otherwise worth sharing. The truth is you have to share a bit of yourself with others to grow a professional learning network. That means sharing more than what you had for lunch.