Social media sites like Linked-In suffer from what I would call the "National Enquirer Condition” (NEC). That's why the information offered on social media must be read with a highly critical eye. Social media has become the new 21st century tabloid.
The National Enquirer, if you remember is a Tabloid that uses sensational headlines and photo covers to lure and entice grocery shoppers to pick up and purchase their so-called news magazines.
Content was only as important as to its ability to attract eyeballs.
Social media suffers immensely from NEC, not because it provides a platform for quality content; but because it provides a platform to spread content that engages, where Truth does not matter, nor does quality content.
What matters is whether or not you focus on eyeball attraction above all else. Quality and truth are secondary.
Post every day, even if you have nothing to say and the machine spread your content like a manure spreader.
The end result of the National Enquirer Condition?
Social media platforms become malarkey megaphones. All content is degraded and tarnished. Promotion is the game not having something worthwhile to say.
And, if you still don’t get enough eyeballs gaming the Enquirer algorithm, you can pay to spread it as well.
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