School Leaders Need to Recognize How Social Media Is Broken

Social media is broken. No matter what evangelistic talk you hear from the brotherhood-for-the-advancement-of-social-media, it has some serious problems that educational leaders would do well to examine closely. Often promoted as the media for school leaders to “get their message out,” social media has become a polluted cesspool of misinformation, incivility, and deception. It is a powerful tool for propagandists and marketers who are more interested in promoting themselves, their products rather than the truth. Social media has become irredeemably infected with what Michael Lynch calls “information pollution.”

Lynch (2019) writes:

“Information pollution is dumping potentially toxic information onto the media environment. Information can be toxic in different ways, but he most obvious ways are by being false (misinformation),  intentionally deceptive and misleading (disinformation), or simply not based on any evidence at all.” (Lynch, 2019, p. 31).

Social media has become the ideal channel for distributing “information pollution.” If has dumped so much toxic misinformation sludge into discourse, we have individuals wandering about our society like zombies, enveloped in cocoons of alternative facts from which they may never escape.

When information pollution was confined mainly to supermarket tabloids, its reach was limited. Facebook, Twitter, and even LinkedIn has now replaced this tabloid rack as the conduit for the bizarre, the nonsensical. Social media has become the conduit for delivering non-sense to the masses.

Educational leaders have been encouraged to engage social media. I myself have been guilty of trying to convince them of engaging in using Facebook, Twitter...yet, I am firmly convinced that social media in its present form is a media that too easily pollutes our world with deception and misinformation. School leaders would do well to be skeptical of those who still claim that social media is a valid media.

So what should be social media’s status with school leaders? It is rather simple...school leaders need to maintain a skepticism and ethos of critique towards it. We need to come to terms with its limitations. Social media is a powerful enabler of misinformation and inauthenticity. It is not the miracle media that will provide opportunities for schools and school districts to better their standing with the public. It is simply a propagandist tool that allows users to manufacture a world in their own image. 

Lynch, M. (2019). Know-it-all society: Truth and Arrogance in Political Culture. Liveright Publications: New York, NY.

Social Media: Tool for Manufacturing Ourselves and 'Truth'

What is the real issue with social media? Set aside the fact that entities like Facebook are selling our personal data to the highest bidder. Ignore the practice of the perpetual eavesdropping of these companies in our personal lives. What the real issue is with social media is simple: You can't believe anything you see. You can't trust that others are who they say they are. It is a place of fiction and fantasy, distortion and misinformation. It is a place where truth is whatever users determine or think it to be.

The problem at the rotten heart of social media is best described by Margaret Wheatley in Who Do We Choose to Be? She writes:

"In humans, how we define ourselves determines our perceptions, beliefs, behaviors, values. Social media enables a culture of manufactured identities, where people create any self that ensures their popularity. In the Digital Age, identity has changed from a culturally transmitted sense of self within a group to an individual one, where you can be anything you want." (p. 19)

Any technology that allows one to "manufacture" his or her identity is problematic. While it might be acceptable to "market" oneself, in social media, truth is often the fatality. The worst quality of social media is that it allows individuals to manufacture a version of themselves that is far from who they really are. They can be someone they want to be rather than be authentic.

If there's one lesson educators need to get about social media, and share with students is this: Social media is not simply a communication media. It is a media of distortion and propaganda. It creates manufactured persons. Educators of all people should be wise enough to see this rather than buying into the hype of what this industry would have us believe.

Facebook, Twitter, Linked-In aren't simply tools of networking and connection: they are tools for manufacturing identities.

The Educational Technology Cult Is Alive and Well in the 21st Century

Does anyone else notice how "cult-like" ed tech leaders and supporters can be? They constantly proclaim salvation by technology for every educational ailment that we face. Yet, we've been on this "ed-tech binge" since perhaps the mid-1990s with very little to show for it. Why? Perhaps it boils down to a simple fact: whether students learn or not simply depends on the quality of the instructional interactions that teacher has with students during the given instructional time.

Too often, educators have made of "cult of technology" and as social media researcher Siva Vaidhyanathan writes:

"When we make a cult of technology and welcome its immediate rewards and conveniences into our lives without consideration of the long-term costs, we make fools of ourselves."

Too often, educators uncritically accept the latest tech evangelist's word regarding the promise of technology. When some other educator comes proclaiming how much this web app changed their lives, their word is uncritically accepted as gospel. I myself have been guilty of that too. The truth is, educational leaders placing their trust in salvation by technology will ultimately be sorely disappointed. We've been traveling that road for over 20 years and there really hasn't been very much substantial change in education.

Educational technology has become a bit cult-like in some ways. Those pushing technology talk a great deal about relevance in teaching and push tech solutions like that is the only way we can make instruction relevant to students. The truth is, no one really knows what will be relevant in the future, and anyone who claims that they do suffers from a level of arrogance and delusion that is dangerous.

It is imperative that we demand those making claims about technology, and any other educational panacea, provide support for their claims. We need not accept what they say as truth just because they are skillful TED talkers or excellent at providing keynotes.  We need to subject any and all claims to a level of critical scrutiny that unmasks blather for what it is. 

Vaidhyanathan, S. (2018). Anti-social media: How Facebook disconnects us and undermines democracy. Oxford University Press: New York, NY.

E-Readers, Ebook Apps and the Technologies of Distraction: Why I Read Paper and Not Digital Books

There was time I downloaded e-books with a madness. There was something exciting perhaps about instantaneously getting access to that new title or some older book I was intending to read. I've even blogged about the wonders of ebooks on this blog at some point in the past. Now, I  seldom read ebooks and increasingly I sit down with hardback or paperback copies.

I'm not really entirely sure why I've made this transformation. Part of it is perhaps the difficulty with using a device to read. It just seems easier to me to sit down with a book, turn pages, and even underline favorite passages with a pencil. Also, had all the books I recently purchased been ebooks, when I want to refer back to a book,  I just go to my office, locate the book, and flip to those quotes or ideas I've underlined. While I know you can do word searches to efficiently track exactly to the passages you want in an ebook, but I read to understand, to engage new ideas and information. I really don't give a damn about efficiency when I read. 

Perhaps therein lies the major issue with ebooks: those who manufacture e-readers and devices think I'm interested in efficiently reading a book. But that is simply not true. I am the most inefficient reader there ever was. I hardly read sequentially. I read back and forth and up-and-down. I also read 8 or 10 books at once, which means I am physically surrounded by them throughout the day sometimes. Sitting with an e-reader just don't provide the same experience. Inefficient reading just works for me because my mind isn't the most inefficient machine either.

Perhaps there's another reason as well. Franklin Foer writes in his book World Without Mind,

"When we read words on paper, we’re removed from the notifications, pings, and other urgencies summoning us away from our thoughts. The page permits us, for a time in our day, to decouple from the machine, to tend to our human core." (p. 230).

That seems to be the case for me too. Those infernal devices we try to read with also are devices of distraction by architecture. While reading, those notifications and pop-ups pull us away from being lost within the pages. Sure, one can remedy this by turning off notifications, but there's reason why you see so many of us sitting with screens of distraction in the first place...these devices of addiction are designed to disperse our attention and not focus it. It's less possible for me to get distracted from paper pages within in a book. And, if the book is really engaging, the world around me dissolves into irrelevance.

I occasionally will pull out my Kindle app on my iPad and read a bit, but to be honest, it is just when I need some time-filled, not when I want to seriously engage a book. This is because a hardback or paperback wasn't designed for multitasking, and when seriously reading and wanting to get lost in a text, the last thing I want to do is multitask. Perhaps this fundamentally captures the nature of these devices we all have now: they aren't designed to focus our lives and attention; they are designed to distract us, and that is contrary what it means to read a book.

Educational Leaders, Marketing Language, Deception and Integrity: Critical Thinking Instead of Deception

Since I began blogging a few years back, I've always eschewed all these offers from companies and individuals for "branded content" to post here. I could have perhaps made much more money from blogging. The pennies one receives from allowing ads alone hardly amount to any kind of income. I'm even embarrassed to admit how little I've made in this area, but not really.

Accepting offers from companies to post their self-promoting branded content seems to me a violation of sorts. If one expresses one's thoughts honestly and with integrity, by allowing some company to provide a guest post is simply an exchange of that honesty and integrity for money, and that is not something I have done here. As Franklin Foer accurately captures:

"Advertisers will pay a premium for branded content, because its stands such a good chance of confusing the readers into clicking." (p. 151).

Foer's words capture an insidious side of the web, educators for some reason fail to acknowledge sometimes. It is often of place where deceiving others is an accepted practice. It's like the old athlete ads on TV where a popular athlete holds up a box of Wheaties and at least gives the impression that he faithfully eats the cereal each morning and it has something to do with his athletic prowess and ability. The web's advertising and these requests for "guest blog posts" are of the same deceptive practices. It's all a "little lie" but it is told for a greater good is the thought rationale behind these tactics.

I argue that educators and educational leaders who have integrity and principles refuse to engage in these kinds of techno-deceptions. They don't ask prominent other educators to endorse their products nor their persons. They certainly do not engage in deception. Educators are very fond of using the marketing language in every new program that comes along.

Everyone time some new initiative is undertaken, there's always talk about creating "vision statements" and "empowering stakeholders" and getting "buy-in." But what if that which your selling is just a bad idea, a horrible product, or even a waste of time? Just because you believe what your selling, doesn't automatically assume everyone should. As I've written many times, there's just not enough critical-minded educators who criticize these ideas. That is at the heart of why I could care less whether I make money on this blog, and I am certainly not motivated to post someone's "branded content."

Accepting branded content or promoting your colleagues latest consulting business may make you money and perhaps keep a friend, but to promote someone else's product or ideas without really having a personal experience with them is just plain wrong. Educators must learn to engage in critique and also be willing to accept critique instead of always being so obsessed with "buy-in" and "vision statements."

 Foer, F. (2017).  World without mind: The existential threat of big tech. Penguin; New York, NY.

Beware of All the Education 'Snake-Oil' Salesmen

Today, I received another one of those sales-pitch emails from some company using deceptive tactics to promote their products. They made it appear in their email that my failure to complete their survey would have some kind of consequences. I marked their email "Spam" and simply replied:

"I am not sure it is good practices to give potential customers "deadlines." Your email deceptively makes it appear I have to answer. I am not interested in your deadlines nor your products."

Their reply was to simply say that they would take me off their mailing list. I can't help but wonder how I ended up on their list in the first place. But, nonetheless, that is a prudent action on their part, because I honestly would never purchase a product from a company that has to resort to deceptive tactics to sell its wares.

I can't help but wonder how many millions of precious educational dollars are wasted to companies like this who make big promises and deliver nothing. Educational leaders need to realize they do not owe these companies nor their salespeople anything. Maybe the best educational practice in these times is simply to discard and ignore any unsolicited sales pitches.

Why I've Turned Down All These Requests for Paid Posts

Over the years I have received many requests for 'paid blog posts' asking me to promote this product or that particular program. I can honestly say I have always turned them down. While I could make money by doing so, I've always posted about those products I have personally used, and about those issues that personally care about.

While I don't post as often as I once did, what has happened is simple: Life! I have finished my doctorate, and I spend more time reading and exploring into areas beyond my own limits. I still do not allow guest posts, and I certainly do not post about products in order to promote them. There is simply not enough independence of mind among educators today. They follow any Pied Piper who comes along promising some new neat idea or product. I refuse. There's too much conformity among educators. Innovation doesn't happen through conformity; it happens when educators test the limits of what currently exists.

Next Time Some Ed Guru Starts Spouting About Knowledge and Skills Students Need for the Future: Change the Channel!

"The idea that education is best served by standardizing method, content, goals, and evaluation procedures leads to another consequence. It tends to convert education into a race." Elliot Eisner, "Reimagining Schools"

The problem with converting education into a "race" it is impossible, without being a fortune teller, where that finish line should be. If we truly want to personalize education, then shouldn't be looking for ways to serve up the same old standards, content, goals, as well as evaluating all students the same way. The idea that one can "personalize" learning should mean focusing on the child and the their finish line, not the finish line that ed gurus, corporations think they should reach. This is why much of the "personalized learning" blather is going to fail like "open education," "multiple-intelligence-based learning," "brain-based learning," and on failed. We fool ourselves when we have the audacity to predict what students need to know 20 years, 30 years into the future. Growing up in a textile town, many of classmates were told they only need to know how to run looms, sewing machines, etc. Thirty years later, well, you know the story.

Educators never learn anything new because they have amnesia, they ignore the past.

Indistar: Taking the Creativity Out of School Improvement Through Standardization and Imposed Conformity

"The problem with conformity in education is that people are not standardized to begin with." Sir Ken Robinson, Creative Schools: The Grassroots Revolution That's Transforming Education

Let's face it, our public education system is still all about conformity and standardization. We talk a lot of rot about "innovation" and "thinking outside of the box," but in reality, many educators still adhere to the faith that there are a list of single "research-based" indicators that exist somewhere out there that can guide our schools to the promised land. Companies manufacturing educational products know this, and make all kinds of promises that their products will lead us to the "Land of Eternal Achievement." A perfect case in point is a new product that the state of North Carolina has adopted to ensure conformity and standardization of school improvement planning. This product is called Indistar.

When you check out Indistar's web site, it is immediately clear they've got their "marketing shoes on." (Check out their web site here:  http://www.indistar.org/). Immediately the promises of educational prosperity hit you square in the face with "Your Leadership Team's Best Friend." It promises that schools can "get better together." Basically, it is school improvement software that promises to help school improvement teams to academic prosperity through helping them implement its "research-based indicators."

As a principal and educator who has experienced this product for one year, I am afraid it most likely will lead, not to academic prosperity, but ensure that your school conforms to what the makers of Indistar see as an "effective school." This software isn't about empowering schools to find creative solutions to the problems they face; it is about forcing schools to apply a list of "research-based indicators" so that they conform to a single image (Indistar's) of what an effective school should look like.

It was Fenwick English (2003), educational leader and scholar, who once said, "To reduce such claims (of effective schools) or "school improvement models" based on de-contextualized behaviors [emphasis mine] on a 'research base' which itself has been standardized in 'right truth-seeking methods,' is to resort to hegemonic practices which can only be supported via political enforcement [again, italics mine]. In other words, the whole idea that one can create a list of 'de-contextualized behaviors' that will somehow solve all the ills and problems of the schools, can only be supported if it is made mandatory, as North Carolina has done. Its claim of all being 'research-based indicators' is its claim to legitimation, but what is left out of the equation is that all of these 'de-contextualized behaviors' happened in very contextual situations that may or may not be applicable to other schools. Educators would do well to be 'skeptical' of any organization, company or even other educators who throw around the term 'research-based' as support for their product. And, just keep in mind that just because they provide a 20 page bibliography, or larger, and links to research articles, that again does not necessarily translated into an effective product for every school or district. The number of bibliographical entries or research articles does not automatically mean a 'valid technology.' Anyone with an APA manual and Google Scholar can make a bibliography.

Besides its rather ponderous claims of helping schools to "get better together," the reality is that Indistar is just another one of those miracles of marketing. That explains why North Carolina has rushed to force schools across the state to adopt it. The gist of Indistar is rather simple. School improvement teams assess their school against a ponderous list of so-called "research-based" indicators to see if their school measures up to them. If they feel they have met the indicator, they must engage in the massive undertaking of collecting evidence to show they have met the indicator. They submit this evidence online, then a voice from the cloud above reviews their evidence to judge whether that evidence meets the indicator. If the judgement is that they have, they then move to the next indicator. They do this until they have made their way through a hundred or so indicators. Voila, once they have met all the indicators they should have reached the "promised land of academic achievement aplenty." If they find themselves wanting with an indicator, then that indicator becomes a school improvement goal. The school works to make that indicator happen, provides evidence, then they submit that evidence to the cloud judgement seat, and if judged in affirmative, they can move on to the next indicator. That is "school improvement" according to Indistar. What better way for district and even state education administrators to actually "control" the schools under their charge! This is truly a great tool to "manage from a distance!"

The whole problem behind Indistar and products like it, is the faith that there are "prescriptions" out there that will fix any school problem that exists. We've been trying this approach to improving schools for more than the last 30 years, and I dare say we are not any closer to making education as a whole better. In fact, in many ways we've only made it worse. We aren't going to improve education by using software like Indistar to impose what is believed to be a set of "research-based" prescriptions on our schools, because the problems in our schools are very often unique problems that require creativity and innovation, not simple application of what some researchers in the ivory towers of quantitative research have found to be true.

Products like Indistar are not innovative; they are simply high-tech regurgitations of all the prescriptive, management from a distance strategies we've been engaged in for the past 30 years or so.

I have not doubt that the makers of Indistar mean well. I am also aware that, like so many innovative products, it makes claims based on "success stories" and with its slick web site where it markets a Utopian future for those who dare to use its product. Sadly, as a user of this product for a year now, I would say it is more about making sure schools conform to someone else's idea of school improvement rather than giving schools the freedom to be really creative in solving their problems.

The problem with Indistar and products like it is that schools are not standardized to begin with, so applying a list of so-called research-based prescriptions are not likely to bring the same results in every case, and that is a major problem with this product. The problems we deal with in our schools are very often local contextual issues. We really don't need more software to help us resolve these issues; we need the freedom to approach the unique problems we face in a creative manner.



English, F. (2003). The postmodern challenge to the theory and practice of educational administration. Springfield: Charles C. Thomas.

Robinson, Ken. (2016). Creative schools: The grassroots revolution that's transforming education. New York: Penguin.

Shouldn't Real Leaders Invite Criticism of Their Ideas for Improvement Rather Than Jump to Buy-In?

John Ralston Saul’s book, Voltaire’s Bastards: The Dictatorship of Reason in the West, captures so well a “postmodern-postructural” idea about Ed Leadership as a field of “expertise” that I’ve been entertaining lately. That idea is how much of the time educational leadership, and even business leadership, silences critics, critique or criticism. In other words, all these guru models of reform talk more about “getting stake-holder buy-in” and “marketing the ideas or reforms” rather than actually inviting Criticism. I think Saul captures the real reason why this is so very well when he writes:

“Nothing frightens those in authority so much as criticism. Whether democrats or dictators, they are unable to accept that criticism is the most constructive tool available to any society because it is the best way to prevent error” (Saul, 1992, p. 8).

Education leaders like business leaders often run from and suppress criticism and the critic of their ideas for reform and improvement. They too easily dismiss objections and criticism as simply resistance. Could it not be that such resistance is valid?  

Instead they engage in “stakeholder-buy-in” as if their idea, programs, reforms, projects, etc. are inherently the best approach to solving the problem at hand. Because of this fear of the critic, critique, and criticism, most often evidenced by the silencing of critics, these leaders make the same errors and perpetuate the well-known pendulum swings in education due to the failure to allow critique and criticism of their agendas. As Saul points out, “criticism is the most constructive tool available” because it is the best way to "prevent error.” 

To prevent the massive waste of time and resources that often comes with these faddish waves of reform that hit education, there needs to much more space to allow for criticism. That’s why a critical educational leadership studies needs to be activated.

Before implementing any new programs, ideas, reforms…why not open a large space for criticism first? Real leaders don’t fear criticism, they invite it.

Saul’s arguments and prose against an unquestioned faith in Western rationality and reason are important for having intellectual leadership in education.

Saul, J. R. (1992). Voltaire’s Bastards: The Dictatorship of Reason in the West. Simon and Schuster: New York, NY.

Pro-Innovation Bias in Education: Any Old Innovation Will Do and Adventures in Educational Fadsurfing

As wave after wave of educational reform has hit our educational shores, one thing becomes very clear: the field of educational leadership and education has what is often called an “pro-innovation bias.” While innovation can obviously be advantageous when it addresses specific problems, having this “pro-innovation bias” often only means there is a great deal of promoting of new programs or new technologies and little serious examination and critique of the possible side effects or unintended consequences of these. If you are the critic who starts asking difficult questions about these potential problems, you are most often accused by those promoting the innovation as anti-progress or pro-status quo. Critical examination of all these new-fangled innovations is stifled immediately by those who simply want their brand of innovation accepted—consequences and side-effects be damned.

In his book, To Save Everything, Click Here: The Folly of Technological Solutionism, critic Evgeny Morozov writes:

“Innovation might be one of the defining buzzwords of our times, but it has not received the critical attention it deserves, and we usually take its goodness for granted, oblivious of how obsession with innovation twists our accounts of the past.” (2013, p. 167)

Innovation is the educational buzzword of this decade. Everyone is talking of its inevitability and necessity, and have been crowing loudly since the advent of the great technological wonders of the personal computer and hand-held devices.

There were those Technological-Promo videos plastered all over YouTube warning educators to get on the “Tech-Express” or be left wallowing in irrelevance. There were the “tech-evangelists” pushing salvation through technological innovation. Everyone then and now talk of “innovation” as if any Old innovation will do, just do it. But there lies the problem: as history has pointed out to us, when educators adopt innovation uncritically, the unintended consequences usually take quite some time to overcome.

Morozov (2013) points to the difficult of innovation's problems by pointing out that most innovations and inventions don’t have consequences, but those that do require significant repairs, maintenance, and resources to keep working. For example, take the use of value-added measures, or VAMs, in education. To maintain VAMs as a viable educational tool, countless hours and resources must be spent on test development and testing. Administrators have to spend hours engaging in rituals of preparation required to make the value-added system function properly. Then there’s the money spent on VAMs themselves and for the use of a company’s algorithms. One of the consequences and side-effects of VAMs is a culture where a child’s test score matters the most. Other innovations like 1:1 schools also require a great deal of maintenance and resources to try to make them work. Budgets are busted in purchasing computers and in the creation of plans of technology-sustainability, as well as technical support systems. VAMs and One-to-One computer initiatives are only two current “innovations” being done to school systems, and both require an immense amount of resources that have grown scarcer since the Great Recession of 2008.

Even if one of willing to set aside the issues of the resource-intensive nature of innovations and their side-effects, as school systems jump from innovation to innovation, they are engaging in a type of “fadsurfing in the schoolhouse” that was described so aptly by Eileen Shapiro in her book Fadsurfing in the Boardroom: Managing in the Age of Instant Answers. In her book, Shapiro (1995) writes: “Fad surfing is the practice of riding the crest of one the latest management panacea and then paddling out again just in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations” (p. xiii). Educational leaders engage in this practice of “riding the crest of the latest educational panacea.”

In my career, I’ve seen too many to count. Early in my career there was block-scheduling, multiple intelligences, CRISS, reading for learning, writing for learning, school-based decision making, tech-prep, Deming’s Total Quality Management, thinking maps, critical thinking, age of accountability and testing, NCLB, ESSA, Ruby Payne, Emotional Intelligence, SEL, Grit, Growth Mindset, Brain-based teaching and learning, inquiry-based teaching, thematic teaching, multiculturalism…and the list is endless just for my 29 years as an educator. Will the current buzzwords such as “coding” and “personalized learning” be added to this heap of innovations?

My problem isn’t with any of these, for many of them may have merits in a given school or classroom. My problem with this list is what it represents: a search for a panacea that will once and for all resolve our education problems. Shapiro’s (1995) advice to business is apropos here to educators seeking the golden fleece of educational innovation. She reminds leaders,

“The hard truth is that there are no panaceas. What is new is the sheer number of techniques, some new and some newly repackaged versions of older methods, that are now positioned as panaceas” (p. xvii).

There are no panaceas for all that ails us in education either, no matter how many salespeople knock on our doors trying to sell us their product or their program. Many of the new-fangled products and programs are just repackaged older "innovations." It's time to recognize that "Education is just damn hard work! That’s it." There are no easy paths. What works at one school does not necessarily mean it will work at all at another. There are no programs that will work accross all schools not matter what that consultant says. Our schools exists as complex entities in complex systems within a complex world. To think that if I apply this product, program or method to my school or school district and B will happen is simplistic thinking.

There are factors that affect education that are outside our control, because schools exist in a world system, a very complex world system. Before the pro-innovation crowd start accusing me of “excuse-making” which is where this conversation usually goes, let me make something clear: Recognizing reality is not excuse making. Recognizing that our schools in this country operate in a very unfair and unequal society where many get the advantages is not making an excuse; it is recognizing a fundamental social problem that impacts what we do no matter what program or innovation we implement. Our schools suffer from inadequate funding in a society that distributes advantage to those who often already have the means to be successful. There is no panacea or bootstrap mentality that is going to fix that problem.

To conclude, I would add that many educational leaders and educators suffer not only from an “pro-innovation bias,” but they also suffer from simplistic thinking and from wearing self-imposed blinders that prevent them from seeing the reality of an increasingly unequal and inequitable society.

Morozov, E. (2013). To save everything click here: The folly of technological solutionism. Public Affairs: New York, NY.

Shapiro, E. (1995). Fadsurfing in the boardroom: Managing in the age of instant answers. Perseus: Cambridge, MA.

Why Educators Need to Recognize Social Media's Structural Flaws and Algorithmic Radicalization Potential

Social media has become a problem. I was once an avid user of it, and now, after all the political events of the past two to three years, it has become apparent to me that Facebook and Twitter, among other social media products, have done more to divide and foster our uncivil society than anything else. It has effectively led to a polarized American society where it is perfectly acceptable to pass on false information and innuendo as the truth. In a word, Facebook and Twitter, are nothing more than online supermarket tabloids, and without veering into censorship, I am not entirely convinced that the media can be redeemed. 

 

In his book, New Dark Age: Technology and the End of the Future, James Bridle writes:

 

“If you’re searching for support for your views online, you will find it. And moreover, you will be fed a constant stream of validation: more and more information, of a more and more extreme and polarizing nature. This is how men’s rights activists graduate to white nationalism, and how disaffected Muslim youths fall towards violent jihadism. This is algorithmic radicalization, and it works in the service of extremists themselves, who know that polarization of society ultimately serves their aims.” (p. 212)

 

As Bridle makes clear, social media is designed to provide users with “a constant stream of validation,” and it does this by the algorithms that serve up what the platforms think users might be interested in. Social media isn’t designed to keep users informed: it is designed to gorge users on the same kinds of content those users usually consume, and it is there we need to acknowledge that this media is not harmless. Any Facebook user, for example, will notice that the social media tosses items into your timeline based on what you have liked and shared in the past. This means that the typical user trains the algorithm to serve up items that align with that user’s interests.

 

Our society has a social media problem. Set aside the addictive behaviors, dangerous threats and bullying for just moment; they are serious enough. Our real problem is that this media pretends to be a way to share news and information. It claims to provide a means for individuals and organizations to promote themselves. The truth is, I’ve come to a certain realization: I can no longer trust much that I read on Facebook of Twitter. I certainly should not give too much credence to it these days.

 

I say all this to point out that education leaders need to recognize that social media isn’t the hyped-up communications savior we once thought it was. It has serious flaws, one of which is its lack of a baloney-detection system. It also is an impossible place to carry on any kind of civil discussion or do anything except promote a divisitory narcissism that only makes us more divided.

 

As a school leader we need to educate our students and staffs about this side of social media. We need to be more retrospect and cautious about our own use and see it for what it is: an electronic tabloid that serves up individualized content to users. Social media is now a problem. It is always going to be a problem as it is currently structured. I certainly do not trust the likes of Mark Zuckerberg to fix these problems, after all, his goal is get more and more using the technology. To do that, Facebook structurally can only provide its customers what they want: self-validating content. As social media currently exists, it is an “algorithmic radicalization” technology that is incapble in its current form to be otherwise.

For Ed Leader Success, Perhaps Our Answers Aren't Found in John Maxwell or Jim Collins

In reading Fenwick English and Lisa Ehrich's book Leading Beautifully: Educational Leadership as Connoiseurship, I was reminded of a current problem with educational leadership. Our current educational leadership discourse is mostly a leadership discourse that gains its truth from business discourses of leadership. It still does that regularly by borrowing from pop leadership books such as those of John Maxwell, Simon Sinek, and Jim Collins. This results in the creation of a school leader who is a technician who goes simply applies the latest “scientific gimmicks” to the school organization. Has anyone stopped to question whether these leadership technologies are really “good” for schools? Is not being a leader of school different from being a leader of an organization whose primary responsibility is to seek short-term profit and success?

The result of this infatuation with business leadership discourse is a school organization enamored with short terms gains and a total dismissal of schools as long-term institutions whose goals are long-term, well-beyond the present. While there might be some disagreement, business leaders are mostly focused on short-term profits, which is what businesses do. They have no choice, because they exist to make money for their owners and/or stockholders.

With this intense fascination with the business leadership literature, we now have school leaders in search of technologies that will bring about quick test score improvements and quick improvement of other educational measures. These are only short term measures and are not proven indicators of the long-term successful lives of our students. Our schools have become places where the short-term matters more than the long term. This leads to a school and school system left ravaged by ambitious “business-minded” school leaders who are sometimes only interested in promoting their careers and who could care less about the longer sustainability of the institution of public education. Once these business-minded leaders have successfully promoted their careers, they move on to the greener pastures to which their ambitions take them.

I think it past time to take a more conoisseur-like focus on educational leadership. Business-thinking works fine for those seeking short-term gains. If one takes what English & Ehrich (2016) call Leadership as a Connoisseurship, then the work of leadership begins with a work that focuses on shaping and molding creatively an organization into a societal instution who is focused not on short-term gains, but on schools whose purpose is to shape individuals. Our schools are often now focused on shaping individuals for the short-term needs of industry and business. This is a mistake. These business and industries have proven time and again when they get a better deal somewhere else, they will move on leaving a hord of unemployed workers behind again searching for work. Instead, a leader as connoisseur focuses on shaping the institution into one that in turn shapes lives for long-term existance on Earth. It’s time to listen less to business discourses of short-term economics and engage in a long-term task of creating human beings that can live in whatever kind of environment they have to exist within.

English, F. & Ehrich, L. (2016). Leading beautifully: Educational leadership as connoiseurship. Routledge: New York, NY.

Achieving High Performance by Recipe-Following: Truth or Fairy Tale?

Educators, and I would add business leaders love fads and leadership gurus. While I don’t know personally the data regarding how much money is made by consultants and gurus in the educational industry, I would bet it’s often more than whole educational budgets in states and districts. There is money to be made, and the entrepreneurial sects know it; that’s why our inboxes of our email accounts and our message boxes of our LinkedIn accounts get stuffed daily with promises of high performance nirvana and paths to leadership greatness. 

But what if it’s all an entrepreneurial fairy tale based on an educational (or business) leadership model that believe there exists “magic principles” that can guide the leader and her or his Educationalites to the “Promised Land” of high performance and pedagogical greatness? What if the only ones reaching any levels of high performance and success are those pilfering the meager coffers of educational systems with their “educational tonics and powders” that promise success if only you follow our program?

As Phil Rosenzweig writes in The Halo Effect…and Eight Other Business Delusions That Deceive Managers, we, like business leaders, have fallen for the idea that:

“...high performance can be achieved with enough care and attention to a precise set of elements—the four factors or those six steps or these eight principles” (2007, p. 143). If we “do these things,” then “success is just around the corner.”

Now I ask, if success is that easy, then why is there not more of it? We should have schools everywhere with achievement levels off the charts. (And I would add many, many more business successes.) The gurus and consultants would say, “Well, it’s because those trying our 7 principles, or four factors, or six steps, are not following our program faithfully.” That’s always their easy answer. But what if that’s just part of the marketing pitch for the pile of baloney they are selling? Just maybe, the world on which their 7 principles, or four factors, or six steps are based only exists in a Hans Christian Andersen Fairy Tale. In other words, perhaps the real world of education systems and business systems are much too complex for the simplistic thinking of gurus and the fads they bear with them.

In the end, it just might be that educational consultants, and business consultants, are only diverting us from the real truth. That truth is educational performance and business performance is uncertain and complex and not amenable to an application and engineering that brings about predictable outcomes” (Rosenzweig, 2007, p. 143). In other words, doing A and B leads to an infinite number of possibilities and outcomes, not C as the guru and consultant industry would lead you to believe.

There are certainly ideas that can be learned from gurus and consultants. I am not implying that it’s all baloney. However, being a critically-minded educational, and business leader, means realizing that our worlds are much too complex for easy answers and solutions. We should always question those claiming truth. We owe it to ourselves and to our stakeholders.

Rosenzweig, P. (2007). The halo effect...and eight other business delusions that deceive managers. New York, NY: Free Press.